Decision intelligence for design teams

Never lose the why behind the work.

The Intent Ledger turns project conversations into source-backed records of decisions, design intent, risks and actions, and builds a living Project Memory your team can return to.

Early access. No credit card required to start.

Riverside Studio Expansion (demonstration content)ILM Record
Meeting Focus

New stair confirmed to connect directly into the existing mezzanine.

Current Direction

The expansion should read as quiet infrastructure, deferring to the existing riverside pavilion.

+1 more

Active Tension

More studio floor vs. Larger review space

Attention

2

1 risk · 1 unresolved

Next Moves

1

Illustrative sample project with fictional demonstration data.

Our launch press release appeared across

Product walkthrough

Watch one conversation become project memory.

A narrated walkthrough: project conversations become source-backed ILM Records, and those records build a Project Memory your team can return to.

Narrated walkthrough. Illustrative sample project with fictional demonstration data.

Why this exists

Decisions get recorded. The reasoning often doesn’t.

Design direction is shaped in critiques, meetings, client calls, consultant conversations and handoffs. The final choice may survive, while the reasoning behind it becomes scattered across notes, transcripts and people’s memory.

The Intent Ledger keeps the reasoning attached to the decision.

How it works

From a conversation to a project’s memory.

Three steps, from the conversation where a decision was made to a record the project can return to.

  1. 01

    Project conversation

    Start with a conversation where design decisions were made: a recording, a transcript, meeting notes or an earlier critique.

    “Okay, let's start with the stair. Did structure get back to us on the mezzanine tie-in?”

    “Structure's confirmed. The stair can land directly on the existing mezzanine, no extra steel needed.”

  2. 02

    ILM Record

    The Intent Ledger analyses it into an ILM Record: a structured, source-backed record of what was decided, why, and what still needs resolving.

    • Decision

      New stair confirmed to connect directly into the existing mezzanine.

    • Risk

      South-facing curtain wall may still cause glare on the working studio floor without a shading strategy.

    • Commitment

      Structural engineer to confirm loading feasibility for the mezzanine stair tie-in.

  3. 03

    Project Memory

    ILM Records accumulate into Project Memory, a living, dated record of how project direction was formed.

    1. 3 FebConcept Coordination Kickoff
    2. 19 FebStructural Feasibility Check-in
    3. 6 MarClient Material Review
    4. 24 MarFacade and Programme Coordination Review

The method behind it. ILM stands for Intent-Led Memory: keeping the intent behind each decision, not only the decision itself.

What an ILM Record keeps

Everything a decision needs to be understood later.

Each ILM Record organises one conversation into the parts of a design decision that usually go missing.

Riverside Studio Expansion (demonstration content)ILM Record
  • Decisions

    What changed.

    Extend along the eastern riverbank edge rather than infill the courtyard.

  • Design intent

    Why it changed.

    The expansion should read as quiet infrastructure, deferring to the existing riverside pavilion.

  • Risks and open questions

    What still needs resolution.

    South-facing curtain wall may cause glare on the working studio floor.

  • Actions and commitments

    What people agreed to do.

    Structural engineer to confirm loading feasibility for the mezzanine stair tie-in.

  • Source evidence

    Where the finding came from.

    Every finding links back to the exact quote it came from.

Illustrative sample project with fictional demonstration data.

Source evidence

Every finding can be checked, not just trusted.

Each finding in an ILM Record carries the quote it came from. When a conversation leaves a question open, the record keeps it visibly open instead of tidying it into a false answer.

Riverside Studio Expansion (demonstration content)ILM Record

A decision, with its source

Decision· High

Pre-weathered zinc confirmed as the primary cladding material.

The client reviewed both options and confirmed zinc, resolving the earlier cladding contradiction.

SourceClient Material Review · 6 Mar

“Let's go with the zinc. That's the one we actually approved.”

High confidence

Illustrative sample project with fictional demonstration data.

A question the conversation left open

Open question· Medium

Whether the ground-floor café use requires a separate accessible entrance is still being confirmed.

A late-stage programme addition (a small ground-floor café) raised an access question not yet resolved with the client.

Recommendation

Confirm with the client and check against accessibility requirements before the next review.

Moderate confidence

Source

“If the café's open to the public, does it need its own entrance separate from the studio?”

Project Memory

Records accumulate into a project’s memory.

Individual ILM Records accumulate into Project Memory: a living, dated record of how project direction was formed over time. Decisions, risks, actions and open questions stay connected to the conversations that produced them.

Riverside Studio Expansion (demonstration content)Project Memory

Conversations analysed, in order

  1. 3 Feb

    Concept Coordination Kickoff

  2. 19 Feb

    Structural Feasibility Check-in

  3. 6 Mar

    Client Material Review

  4. 24 Mar

    Facade and Programme Coordination Review

Where the project stands now

  1. Project context1 item

    The expansion should read as quiet infrastructure, deferring to the existing riverside pavilion.

  2. Direction and decisions3 items

    Extend along the eastern riverbank edge rather than infill the courtyard.

  3. Delivery and actions2 items

    Update cladding specification and reissue elevations with the zinc panel module.

  4. Commitments and outcomes1 item

    Structural engineer to confirm loading feasibility for the mezzanine stair tie-in.

Interrupts the current flow

  • Risk · raised in 3 sessions

    South-facing curtain wall may still cause glare on the working studio floor without a shading strategy.

  • Open question

    Whether the ground-floor café use requires a separate accessible entrance is still being confirmed.

Illustrative sample project with fictional demonstration data.

Who it’s for

Built for the moments where design decisions get lost.

Critique, coordination or client review: the problem is the same. The reasoning behind a decision doesn’t survive the meeting.

Design Students

The Intent Ledger keeps the design principle and the critique that shaped it, connected across every review.

Used forTutor, critique and jury conversations.

Narrated film. Illustrative sample project with fictional demonstration data.

Design Professionals

It keeps commitments, actions and the risks behind them tied to the conversation that produced them.

Used forCoordination calls and consultant check-ins.

Narrated film. Illustrative sample project with fictional demonstration data.

Design Studios

It turns client conversations into a dated record a studio can return to.

Used forClient reviews and approvals.

Project data

Clear about how project information is handled.

Read our Trust Centre

  • Project data

    Private and account-scoped.

  • Source-backed records

    Findings retain their evidence.

  • Transparent handling

    See exactly how information is handled.

Start

Start with one real conversation.

Bring a recording, a transcript, meeting notes or earlier critiques. Your first 3 ILM Records are free, with no credit card required.

Need more later? Record packs and monthly plans are on the pricing page.

Early access. Tested with early design teams and students.

Accepted sources

  • Audio recording

    Transcribed for your review before analysis.

  • Transcript

    Pasted and reviewed before analysis.

  • Meeting notes

    Notes, minutes or a summary.

  • Earlier critiques

    Past discussions, imported as project history.

Your project already has the answers. They are hidden in the conversations.

Create my first 3 ILM Records free

Early access. No credit card required to start.